This project was done for my friend, Stephanie, who is the President of the Student Marketing Association (SMA) here on the Cal U campus. They wanted a new logo that reflected their new theme for the year, which was "Brand Yourself." So, essentially, myself and Studio 224 branded them!
The entire process took about three weeks, with about two sets of ideas sent to the officers of SMA for feedback. They really liked the idea of the banner and wax seal. They initially wanted a branding iron, but we steered them away from that idea for fear of possible negative connotations. They ended up choosing from this last set of 6 that we sent them. The colors chosen also reflect Cal U's colors, so we stuck with that and that is what they liked.