Lena Tampon Branding

This collaboration project is about creating a tampon brand that educates and empowers young females who are just starting to get the hang of this whole menstruation thing.

This project is a lengthy one to describe, so I'll keep it brief! Created by myself and Annie Marcinko during AIGA Pittsburgh's Mentor Mashup, we decided to create a tampon brand that empowers young females who are just starting to get the hang of this whole menstruation thing and to continuously enforce the idea that they are not alone and there is nothing to be ashamed about. Some key points:
     The tampon containers are re-usable, so anyone can store bathroom necessities in them
       The outside wrapper is removed via pull string (which reflects the image of a tampon string)
       Each (random patterned) container will have redeemable codes that can be input via the Lena app
       The app contains many valuable assets such as a period tracker, health articles, and the redeemable rewards
      
      
     
       
     
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