This was my first branding project of my graphic design career. Done in the fall of 2012, I worked on this with my partner Brett Martinelli. Our idea was to make a kind of Wal-Mart supercenter but to aim it at Apocalyptic Survival Gear. High Grounds came from the 'get to higher ground' saying when there is a disaster occurring. In the chance of a Zombie outbreak, this center also acted as a safe refuge.